About us
3MAL is a mission-driven platform born out of a simple insight: millions of skilled workers in the Arab world operate without visibility, security, or digital tools.We created 3MAL to change that — by offering clients a reliable way to book services, and artisans the protection and recognition they deserve.
Made for MENA & Africa.
Built to bring trust and dignity to the informal workforce.
Meet the Team
Sadri Ben Ahmed
Founder & CEO
Vision, Product &
Partnerships
CTO
Platform Architecture &
Security
COO
Operations Lead. Artisan Onboarding, Quality Control
Product & UI/UX
Mobile-first,
User-centered Design
Our Mission
✔ Create Value: To create a standard of trust between customers and artisans and become the industry benchmark in the MENA region.
✔ Structure a Market: To promote artisans, protect customers, and structure a reliable and fair home services market.
✔ Gateway for insurers: To become the gateway for insurers to access a massive, under-served market.
Creating Insurance-Powered Home Services
Our Roadmap
Corporate Values
At 3MAL, we’re building more than a digital solution — we’re building a trusted system where skilled people thrive, homes get safer, and every service comes with fairness, protection, and pride.
1. Trust by Design
We earn trust through transparency, reliability, and accountability — every feature in 3MAL is built to reinforce confidence between clients, artisans, and the platform.
2. Dignity in Work
We believe artisans deserve better: better tools, fair pay, insurance coverage, and recognition for quality work. We exist to elevate their role in society.
3. Protection is Power
Every job deserves protection. We embed insurance and safeguards into the workflow so no one is left vulnerable — not the client, nor the artisan.
4. Structure Enables Growth
From chaos to clarity — we bring order to a fragmented market. Structure allows artisans to grow professionally and helps clients make informed choices.
5. Built for MENA, Built to Scale
We design with local realities in mind — language, informality, regulation — while always preparing to scale across Arab and emerging markets.
6. Fairness in Every Transaction
No hidden fees, no games — just clear terms, secure payments, and mutual respect.
Contact & Press Kit
Want to collaborate, invest, or feature 3MAL?
Reach out to our team for partnerships, media inquiries, demo access, or investment decks.
For Users ®
How It Works
Client Login
Artisan login
Support
FAQ
Trust & Safety ®
Insurance
Trust Score
Escrow
Dispute Process
For Investors ®
About Us
Vision
Founder’s Letter
Contact
Legal ®
Terms
Privacy
Privacy ®
Cookie Policy
Contact Links:
Email: sbenamed@gmail.com
Adress: Tunisia (HQ)
About us
3MAL is a mission-driven platform born out of a simple insight: millions of skilled workers in the Arab world operate without visibility, security, or digital tools.We created 3MAL to change that — by offering clients a reliable way to book services, and artisans the protection and recognition they deserve.
Made for MENA & Africa.
Built to bring trust and dignity to the informal workforce.
Meet the Team
Sadri Ben Ahmed
Founder & CEO
Vision, Product &
Partnerships
CTO
Platform Architecture &
Security
COO
Operations Lead. Artisan Onboarding, Quality Control
Product & UI/UX
Mobile-first,
User-centered Design
Our Mission
✔ Create Value: To create a standard of trust between customers and artisans and become the industry benchmark in the MENA region.
✔ Structure a Market: To promote artisans, protect customers, and structure a reliable and fair home services market.
✔ Gateway for insurers: To become the gateway for insurers to access a massive, under-served market.
Creating Insurance-Powered Home Services
Our Roadmap
Corporate Values
At 3MAL, we’re building more than a digital solution — we’re building a trusted system where skilled people thrive, homes get safer, and every service comes with fairness, protection, and pride.
1. Trust by Design
We earn trust through transparency, reliability, and accountability — every feature in 3MAL is built to reinforce confidence between clients, artisans, and the platform.
2. Dignity in Work
We believe artisans deserve better: better tools, fair pay, insurance coverage, and recognition for quality work. We exist to elevate their role in society.
3. Protection is Power
Every job deserves protection. We embed insurance and safeguards into the workflow so no one is left vulnerable — not the client, nor the artisan.
4. Structure Enables Growth
From chaos to clarity — we bring order to a fragmented market. Structure allows artisans to grow professionally and helps clients make informed choices.
5. Built for MENA, Built to Scale
We design with local realities in mind — language, informality, regulation — while always preparing to scale across Arab and emerging markets.
6. Fairness in Every Transaction
No hidden fees, no games — just clear terms, secure payments, and mutual respect.
Contact & Press Kit
Want to collaborate, invest, or feature 3MAL?
Reach out to our team for partnerships, media inquiries, demo access, or investment decks.
For Users ®
How It Works
Client Login
Artisan login
Support
FAQ
Trust & Safety ®
Insurance
Trust Score
Escrow
Dispute Process
For Investors ®
About Us
Vision
Founder’s Letter
Contact
Legal ®
Terms
Privacy
Privacy ®
Cookie Policy
Contact Links:
Email: sbenamed@gmail.com
Adress: Tunisia (HQ)
About us
3MAL is a mission-driven platform born out of a simple insight: millions of skilled workers in the Arab world operate without visibility, security, or digital tools.We created 3MAL to change that — by offering clients a reliable way to book services, and artisans the protection and recognition they deserve.
Made for MENA & Africa.
Built to bring trust and dignity to the informal workforce.
Meet the Team
Sadri Ben Ahmed
Founder & CEO
Vision, Product &
Partnerships
CTO
Platform Architecture &
Security
COO
Operations Lead. Artisan Onboarding, Quality Control
Product & UI/UX
Mobile-first,
User-centered Design
Our Mission
✔ Create Value: To create a standard of trust between customers and artisans and become the industry benchmark in the MENA region.
✔ Structure a Market: To promote artisans, protect customers, and structure a reliable and fair home services market.
✔ Gateway for insurers: To become the gateway for insurers to access a massive, under-served market.
Creating Insurance-Powered Home Services
Our Roadmap
Corporate Values
At 3MAL, we’re building more than a digital solution — we’re building a trusted system where skilled people thrive, homes get safer, and every service comes with fairness, protection, and pride.
1. Trust by Design
We earn trust through transparency, reliability, and accountability — every feature in 3MAL is built to reinforce confidence between clients, artisans, and the platform.
2. Dignity in Work
We believe artisans deserve better: better tools, fair pay, insurance coverage, and recognition for quality work. We exist to elevate their role in society.
3. Protection is Power
Every job deserves protection. We embed insurance and safeguards into the workflow so no one is left vulnerable — not the client, nor the artisan.
4. Structure Enables Growth
From chaos to clarity — we bring order to a fragmented market. Structure allows artisans to grow professionally and helps clients make informed choices.
5. Built for MENA, Built to Scale
We design with local realities in mind — language, informality, regulation — while always preparing to scale across Arab and emerging markets.
6. Fairness in Every Transaction
No hidden fees, no games — just clear terms, secure payments, and mutual respect.
Contact & Press Kit
Want to collaborate, invest, or feature 3MAL?
Reach out to our team for partnerships, media inquiries, demo access, or investment decks.
For Users ®
How It Works
Client Login
Artisan login
Support
FAQ
Trust & Safety ®
Insurance
Trust Score
Escrow
Dispute Process
For Investors ®
About Us
Vision
Founder’s Letter
Contact
Legal ®
Terms
Privacy
Privacy ®
Cookie Policy
Contact Links:
Email: sbenamed@gmail.com
Adress: Tunisia (HQ)