Dear Friends,

When we started 3MAL, it wasn’t just about building a mobile app — it was about solving a real human problem.
A problem that millions of people across our region live with every day: the struggle to find trustworthy, professional help for their homes, and the lack of structure, recognition, and protection for the hardworking artisans who make those homes function.

The spark for 3MAL came from a conversation with a young Tunisian plumber who, out of frustration and economic despair, had tried to cross the Mediterranean illegally.
“He told me that if there had been a reliable digital solution connecting skilled workers to trustworthy clients beyond our poor neighborhoods and across a wider market, he would never have risked his life on that journey”.
That moment made one thing clear: technology, when designed with empathy and structure, can literally change lives.

Whether you’re a plumber in Casablanca, a painter in Cairo, or a client in Riyadh, one truth unites us all — the home services market in the Arab world and Africa runs on trust, yet lacks the tools to build it.
At 3MAL, we believe that trust can be designed.

That’s why every feature we build — from escrow-secured payments and photo tracking (T=0 → T=end), to embedded insurance and the Trust Score — exists to make the experience safer, fairer, and more professional for both clients and artisans.
We want every skilled worker to be seen, protected, and rewarded — and every client to book with confidence, not guesswork.

We’re proud to be building this vision from Tunisia, for the MENA and Sub-Saharan Africa region — not as a copy of another model, but as a solution rooted in our culture, economies, and communities.

3MAL’s mission aligns closely with the United Nations Sustainable Development Goals:

• SDG 8 – Promoting decent work and economic growth.
• SDG 10 – Reducing inequalities through inclusion and protection.
• SDG 11 – Building sustainable, resilient cities and communities.

We see 3MAL not just as a platform, but as part of a broader global solution — a digital infrastructure that gives artisans a viable alternative to emigration by unlocking opportunities at home through technology, visibility, and dignity.

This is just the beginning.
We hope you’ll join us — as a client, artisan, partner, or believer — in creating a more structured, transparent, and inclusive future for local services and livelihoods.

With trust,
Sadri Ben Ahmed
Founder & CEO – 3MAL
📧 sbenamed@gmail.com
📞 (+216) 94 197 351